注意:直属领导为法国人,需要良好的英语沟通能力,***有相关作品
1/ Social Media
RED & Weibo:
1) Content support: Post push according to Content Calendar
2) Operation support: Respond to messages and comments if needed; monthly lucky draw support
3) Account update: store listing for RED
Tik Tok & Video Channel:
- Post video content according to content calendar
- Industry brands best practice benchmark
WeChat:
- WeChat banner ads assets support
- Industry brands best practice benchmark
Dianping:
- Upload product listing for each store, ideally ten best sellers; update according to campaigns and seasonal change
- Keep an eye on the platforms regulations and benchmark other luxury brands on Dianping
- Christofle Dianping Content account regular posting
Instagram:
- Content push according to content calendar and local store requirement
- Add KOL Instagram story if needed
Facebook:
- Content push according to content calendar and local store requirement
- Banner update per campaign
2/ Webpage management
Webpage(CN, HK, SG):
- Banner update per campaign
- Store listing update with new store opening
- Weekly traffic track for CN webpage
3/ Landlord communication support
For Mainland China:
- Adjust WeChat post according to landlord requirement and send via Xiumi
- Monitor posting result
For SEA:
- Prepare requested products info (picture resize, description, price info) according to landlord requirement
- Monitor posting result
4/ KOL seeding support
- Logistics support: Liaise with Jiaxing and store to check product stock and support shipping to KOL; Products check after receiving from KOL and arrange shipping to Jiaxing
- KOL post follow-up: Interact with paid KOL push and monitor results