Job Description
? Be responsible for global/local colab/artists projects GTM execution and sales performance tracking and analysis.
? Assist Business Development Manager on the planning and development of China Colab&Artists Collection Strategy.
? Actively identify and scout local IP/brands/artists for collaborations based on specific style, geo location, or audience demographics
? Project manage colab/artist collection launches and manage external partners relations - from internal communications, to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch
? Optimize and initiate engaging and sales-driven marketing activations with partners, including but not limited to social media, influencer campaigns, content-driven campaigns. With clear objectives to increase sales, drive website traffic and conversion, and/or partners engagement
? Know the ins and outs of social media for content distribution and creative briefs (RED, Douyin, Weibo, etc.)
? Responsible for weekly/monthly sales tracking, KPI tracking, and provide insights for optimization and improvement
? Demonstrate creativity and coordinate with design team to come up with promotional content
? Work closely with performance team to optimize ads performance of artists and suggest efficient A/B testings
Requirements
? Bachelor Graduate with at least 1~2 years of marketing experience (International education or work experience will be an advantage)
? Fluent in English and Mandarin, both written and verbal is a MUST
? A good team player with solid interpersonal skill to deal with both internal parties and external partners
? Strong interest in marketing with a good sense of art
? Strong multi-tasking skill, willingness to learn, and ability to meet tight schedule
? Having a strong interest area (ACG/Comics/Fashion/Kpop…) would be a plus.