Business Context and Main Challenges of the Job:
The Brand Marketing Supervisor is in charge of the marketing work of specific product line on certain channel, under the organization of National Business Unit marketing team. In charge of translating IBP, BMP, into the JTBD of the specific product line, and lands with respective marketing initiatives, and to meet company goal setting. Cooperate with cross-function team land the business agenda, including CSP, CMI, Media, Sales team.
Main Accountabilities:
BRAND MARKETING PLAN
Plan and land integrated brand marketing initiatives for the product line or for any specific channels, which is corresponding to the I/O and brand JTBD. Support the business agenda of product line from a marketing perspective, plan and land activities / assets etc. to support the business growth. With Customer Development, sets product line MMO, MCO, business KPI and identify relevant in-store solutions. Engage with key customers alongside Sales team. Monitors product business performance to implement appropriate plan changes.
Attitudes / Skills we like:
Develops and execute product line marketing initiatives that build the business Business acumen, P&L sense Interpersonal skills (stakeholder management) for better x team cooperation
Key Interfaces:
CSP and Customer Development CMI, Finance, Media etc. Brand Building (us) & Brand Development Team (BG) External agencies
职位要求：
Experience required:
Minimum 2-3 years relevant experience Marketing activity planning / execution (e.g, Social, EC, digital planning) as a plus