Responsibilities:
1. Execute marketing strategies to strengthen the corporate identity and support business objectives.
2. Create engaging content for various channels, including website, social media, blog posts, and newsletters.
3. Coordinate marketing campaigns and promotions to enhance brand visibility and generate leads.
4. Collaborate with internal teams to ensure consistent messaging and brand representation across all communication channels.
5. Monitor and analyze market trends, competitor activities, and customer insights to refine marketing strategies.
6. Manage and optimize digital marketing channels, including social media platforms, email marketing, and paid advertising.
7. Measure and report on the effectiveness of marketing campaigns and initiatives, providing actionable insights for continuous improvement.
8. Coordinate with external vendors, agencies, and stakeholders to support marketing initiatives and events.
Requirements:
1. Bachelor's degree in English, Marketing, Communications, or a related field.
2. 2-4 years’ experience in corporate marketing communications or a similar role.
3. Strong written and verbal communication skills, with the ability to create engaging content.
4. Proficient in digital marketing channels, including social media, email marketing, and content management systems.
5. Knowledge of marketing analytics and tools to measure campaign performance.
6. Creative mindset with the ability to think strategically and adapt to changing market trends.
7. Strong collaboration and interpersonal skills to work effectively with cross-functional teams.
8. Demonstrated ability to explore innovative and effective ideas in Marketing Communications, utilizing emerging trends and technologies.
9. Self-motivated and proactive, with a passion for marketing and staying up-to-date with industry trends.