smart synergies – A Joint Venture story
高效协同 – 一家全球合资公司的发展之路
The smart brand has always been a front-runner when it comes to city cars. To maintain its pioneering role in this area and to further its mission of providing electric mobility and shared services to the cities of tomorrow, “smart Automobile Co., Ltd.” was established in 2019. It is a global joint venture between Mercedes-Benz AG and a Chinese mobility powerhouse: Geely Auto Group with the mission to transform smart into a world-leading, premium, all-electric automobile and technology brand.
自诞生之初，smart便肩负着探索未来城市交通理想解决方案的愿景。smart品牌全球合资公司成立于2019年，现由梅赛德斯-奔驰和吉利汽车集团持股，双方在研发、制造和供应链等领域发挥协同效应，致力于将smart打造成为全球领先的轻奢智能纯电汽车科技品牌。
We are inspiring creators!
我们是激动人心、启发灵感的创造者！
People love smart because we are an uncompromising ally for urban life. We harness the power of opposite attraction, providing the best of both worlds without compromise –as a brand that provides high-tech & human-centricity, light premium & superior value, and sophistication & simplicity –while also creatively accompanying you throughout the ups & downs and twists & turns of life. In the crowded, overwhelming world of car brands, smart’s joyful, energetic & effortlessly cool personality shines through. People know it’s us because we are inspiring creators, fearlessly first to take on new ideas & opportunities, energizing others to follow our lead. Ever since smart was established, the brand has been a pioneer of the automobile industry on all fronts, existing to design a smarter future.
人们喜爱smart，因为smart是他们拒绝妥协的都市密友。我们利用强大的“对立引力” 提供两全其美的选择：高科技与人性化并存、轻奢又不失出色价值、兼顾精致与简约。面对人生之路的起伏和曲折，我们用创意陪伴你前行。在嘈杂拥挤的汽车品牌世界里，smart以快乐、活力和与生俱来的潮酷个性，独树一帜。人们能轻易地辨识smart，因为我们是激励人心、启发灵感的创造者。我们敢于抢先尝试新创意和新机遇，并激励他人跟随我们的脚步。自诞生之日起，smart就是汽车行业各条战线上的先锋，为让明天更smart而存在。