Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.
Job Description
To further strengthen our Global Distribution Technical Marketing team, we are looking for a Technical Marketing engineer who will develop & execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.
To achieve your goals, you will work closely with Renesas Business Units, Regional Marketing and Distributors, to gain an understanding of market needs, preparing business potential analysis, developing innovative technical marketing campaigns while acting as an interface to Renesas Product Line & System Solution teams. You are passionate about the industrial semiconductor market, staying up to date about the latest Industrial market trends & requirements and focused on promoting products and enhancing end-user experience as part of a complete solution-selling vision for all Renesas.
Work with System Solutions & Product Line Marketing teams to
Accelerate the opportunity funnel, drive design-wins and revenue growth within the Industrial channel/distribution customer base with regional FAE/Sales partners.
Develop marketing collateral & fighting guides for the target application segments that leverage the full Renesas portfolio and promote the Renesas value proposition vs competition.
Engage with key customers within the segment to drive solution wins and collect customer feedback to shape our next generation solution spec requirements and influence our roadmap
Work to evangelize our solutions and take to the masses
Support management analysis of progress towards solution development, customer traction, and global performance
Align available tools and collateral to simplify the partner training and user-experience for channel/distribution FAEs/sales to accelerate design-win funnel growth.
Examples: Selector tools, pitch decks for sales and technical audiences, spot promotional documents, reference designs tools, and compelling technical videos to expand mind-share on Renesas solutions.
Support the preparation and execution of Trainings & Campaigns to maximize the design-in of all Renesas product lines and align messaging to match the needs of the audience.
Work with Renesas partners to develop business potential analysis, identify gaps, and collaborate in driving plans to enable growth.
Establish close relationships with Distributors’ Sales and Marketing organizations to execute Marketing and drive proper alignment to vertical and regional teams.
Participate in and support QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and identify areas of improvement.
Qualifications
Bachelor’s degree in engineering (Masters is a plus), within a relevant electrical engineering or software/computer engineering discipline.
Ability to develop presentation and technical materials for a technical and non-technical audience.
Any relevant internship or CO-OP program work experience related to engineering, product development, product marketing, or applications is a plus.
Self-motivated, results-oriented, and has a drive to win
Good project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with a broad scope of peers within Renesas.
Experience working on projects with a cross-functional team and an ability to deliver solutions on schedule.
Comfortable trying new ways to approach problems and improve solutions.
Excellent organization, communication, problem-solving, and presentation skills
Ability to work under pressure and in a fast-paced environment
Travel required to meet with key channel marketing partners, key customer sites & drive execution of marketing initiatives with close engagement and on-site meetings with key product line partners within Renesas.
Experienced MS Office user, advanced in using Excel and PowerPoint
Strong written and communication skills in English.