主要职责:
跨团队协作: 创建和管理涉及市场营销、销售和营收运营团队的每月内容和运营计划。
绩效跟踪: 使用Google Analytics和Google Tag Manager等工具来衡量活动效果、跟踪网站活动并设置详细的转化跟踪。
关键绩效指标分析: 监控关键指标(如CTR、CVR、CAC、LTV和ROI),评估活动成功率和客户获取效率。
数据可视化: 利用SQL、Looker Studio或类似工具创建可操作的报告,涵盖网站流量、社交媒体表现和潜在客户生成活动。
问题解决: 分析活动结果,识别改进领域,排查低转化率,并提出数据驱动的策略以优化结果。
内容洞察: 与市场营销团队合作,定制报告并提供关于社交媒体、电子邮件活动和内容策略的见解。
数据管理: 确保报告中的数据准确完整,解决数据缺口,并提出不可访问数据的解决方案。
学习与成长: 及时了解市场营销分析和营收运营领域的最新趋势、工具和技术。
Key Responsibilities:
Cross-Team Collaboration: Create and manage monthly content and operational plans involving Marketing, Sales, and RevOps teams.
Performance Tracking: Use tools like Google Analytics and Google Tag Manager to measure campaign effectiveness, track website activity, and set up detailed conversion tracking.
KPI Analysis: Monitor key metrics (e.g., CTR, CVR, CAC, LTV, and ROI) to evaluate campaign success and customer acquisition efficiency.
Data Visualization: Leverage SQL, Looker Studio, or similar tools to create actionable reports for web traffic, social media performance, and lead generation activities.
Problem-Solving: Analyze campaign results to identify areas for improvement, troubleshoot low conversions, and propose data-driven strategies to optimize outcomes.
Content Insights: Collaborate with marketing teams to tailor reports that provide insights into social media, email campaigns, and content strategies.
Data Ownership: Ensure data accuracy and completeness in reports, address gaps, and propose solutions for inaccessible data.
Learning and Growth: Stay up-to-date on the latest trends, tools, and technologies in marketing analytics and RevOps.
任职资格要求:
市场营销、商业或相关领域的学士学位。
1-2年的营收运营、市场分析或类似职位的经验。
具备分析复杂数据集并提供清晰可行见解的能力。
熟悉B2B 销售管道流程和市场自动化工具者优先。
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
1-2 years of experience in RevOps, Marketing Analytics, or a similar role.
Proven ability to analyze complex datasets and deliver clear, actionable insights.
Familiarity with sales pipelines and marketing automation tools is a plus.
为什么加入我们?
在Diversitech Global,您将有机会跟一家快速增长的国际化团队的公司一起成长,充分发挥个人特长,获得充分认可和尊重。加入我们,共同塑造以数据为驱动的战略,为我们的全球业务带来真正的影响。
准备申请吗?
让我们一起用数据改变未来,见证了不起。今天就提交您的申请!
Why Join Us?
At Diversitech Global, you’ll have the opportunity to contribute to a fast-growing company in an exciting, international environment. Join us in shaping data-driven strategies that make a real impact on our global operations.
Ready to Apply?
Let’s create something great together. Submit your application today!