工作内容 Key Responsibilities:
1. 账户管理:日常Listing维护,确保准确无误并符合亚马逊政策;
Account Management: Oversee day-to-day operations of our Amazon seller account, ensuring all listings are accurate, well-optimized, and compliant with Amazon policies;
2. Listing管理:创建和优化Listing,Listing关键词丰富、准确、吸引力强,提高知名度和转化率;
Product Listings: Create, optimize, and update product listings, ensuring they are keyword-rich, accurate, and visually appealing to maximize visibility and conversion rates;
3. 库存管理:监控库存水平,分析趋势,并与物流团队合作,确保产品库存充足并及时发货;
Inventory Management: Monitor inventory levels, analyze trends, and work with the logistics team to ensure products are in stock and shipped promptly;
4. 定价:通过研究市场趋势和分析竞争对手的定价,制定定价策略,以确保产品的竞争力和盈利能力;
Pricing Strategy: Develop competitive pricing strategies by researching market trends and analyzing competitor pricing to ensure our products remain competitive and profitable;
5. 广告和促销:计划并管理亚马逊广告活动(SP,SB,SD等),推动流量、增加转化率和提高投资回报率;
Advertising & Promotions: Plan, execute, and manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, etc.) to drive traffic, increase conversions, and improve ROI;
6. 数据分析:分析关键绩效指标(销售额、流量、ACOS、ROAS等),制定改善计划;
Data Analysis & Reporting: Analyze key performance metrics (sales, traffic, ACoS, ROAS, etc.) and generate detailed reports to track performance and identify areas for improvement;
7. 市场调研:持续跟踪行业趋势和竞争对手战略,以发掘新的机会并保持竞争优势。
Market Research: Continuously track industry trends, Amazon updates, and competitor strategies to identify new opportunities and maintain a competitive edge.
任职要求:
1. 大专及以上学历;
2. 1-3年跨境电商从业经验;
3. 工作严谨负责,良好的语言表达能力。
其他岗位描述和福利:
1. 有亚马逊欧洲站经验优先;
2. 8小时工作制,平时不加班,周末双休,法定节假日不加班,带薪年假(按照法定);
3. 五险一金,年度旅游和体检,节假日福利礼品;
4. 年底年终奖;
5. 每周安排1-2小时培训和经验分享,帮助员工快速提升技能;
6. 办公室离2号线松涛街地铁口走路5分钟,通勤便利;
7. 公司文化和愿景:我们注重效率而不是工作时长,倾向直接简单的沟通,公司致力于打造一个年轻人喜欢的,包容开放,充满活力的团队。