Content marketing plays critical role of supporting business growth in China, including level of understanding customer needs, market trends, and how Emerson could add value to industry customers in China. The role will work closely with BU marketing and product management team to oversee Emerson China content management and relevant data management and analysis.
In this Role, Your Responsibilities Will Be:
Develop China content development plan by working with BU marketing, product management team and Industry SMEs and ensure execution of the plan.
Responsible for global content translation tasks assigned to China and land some digital marketing campaigns in China like paid ads in WeChat.
Co-create content such as use cases, case studies, videos, press release and posts by working with BU/Platform talents and or third-party writer partners that sets the brand/ product apart from the competitors.
Work with integrated marketing team and BU on content posting plan and typesetting on Emerson social media platform.
Design some posters or make videos both for internal and external.
Do some data management and analysis to support content management and the whole team.
Who You Are:
You promote high visibility of shared contributions to goals. You quickly and significantly take action in constantly evolving, unexpected situations. You actively seek input from pertinent sources to make timely and well-informed decisions. You handle the risk that comes with moving forward when the outcome is not certain.
For This Role, You Will Need:
1.Degree or equivalent experience in Marketing, Automation or IT .
2.Good analytical, creative and problem resolution skills.
3.Able to articulate solution offerings and its differentiation.
4.Occupational health and safety acumen.
Preferred Qualifications that Set You Apart:
1.Position has a high degree of dynamic short-term demands as well as longer term objectives to meet.
2.Strong interpersonal and communication skills, especially influencing and presentation skills.