ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
About Home & Hygiene
Home & Hygiene market in China is around 1.3Bn euro size that composes multi-subcategories including Dishwash, Surface cleaner, Disinfectant and Toilet Cleaner. With the recent entry into the H&H category, Unilever has the unlimited growth potential in the next 5 years.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
This is an E2E brand marketing Role with responsibilities across brand building & performance management (50%) and brand development & innovation (50%). Detailed description of this role as follows:
1. Lead the delivery of innovation, renovation and designed-for-channel projects to the agreed timeline with high quality standards (OTIF).
2. Responsible for the performance management of Domestos and CIF in-market portfolios and the deployment of relevant promotion/marketing activities consistent with brand integrated business plan.
3.Work closely with RD, supply chain, finance and CBD teams to develop in-depth understanding of the category including shopper behaviors, category segments and channels in assist of find new growth opportunities.
4. Work closely with channel partners and external agencies in developing creative marketing assets to elevate brand image & consumer experiences in multiple touchpoints.
职位要求：
Experiences & Qualifications
1. Passion for growth
2. 2 years’ experience minimum in FMCG marketing
3. Strong project management and cross-function communication skills
4. Some product development experiences are a plus
5.Knowledge of emerging channels, (Douyin, PDD, The Sams Club) is a plus
6. Experiences in Home & Hygiene category is a plus
7.Obsession with brands & consumers, sense of aesthetics, analytical thinking