Generate business data insights and retention strategy. Collaborate with sales team to implement rentention program & campaign to ensure a sustainable growth of the business.
61 Work with digital transformation team to understand and optimize data quality
61 Work with HQ team to localize global CRM KPI
61 Setup local CRM data hub by working with digital transformation team and CRM agency
61 Share regular report, insights, campaign performance to related stakeholder and define business challenges and optimization opportunites
61 Work with HQ team to localize global retention campaign/program
61 Design retention program/campaign/initiatives that can support business growth, e.g. by developing the content and materials, offer, customer journey, etc.
61 Ensure a smooth execution of regular engagement/ad-hoc campaigns on member center
61 Set up communications calendar to retain clients, leveraging marketing automation system and global mailing system
Education:
61 Bachelorr degree in Mathematics/Statistics/Econometrics/Quantitative Marketing or equivalent
Professional experience:
61 Minimum of 3 years experience in data mining/ CRM
61 Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool. Python & C++ are nice to have
61 Analytical experience using tools or manual work in a business oriented environment
61 Experience in multi-system integration/collaboration and clear mindset of way of working between systems (eg. SAP, POS, online APP or member center).
61 Experience in CRM loyalty program
61 Experience in project management (of complex projects), managing both stakeholders and external agencies
61 Good business sense and at ease with financial models: customer lifetime value, ROI
61 Expeirence in database setup is nice to have
61 Experiene in omni-channel CRM is nice to have