COMPANY PROFILE
TO MAKE EACH VISIT A UNIQUE EXPERIENCE.
Galeries Lafayette has 130 years of history built in retail and distribution, in France and beyond
It strives to make each visit a unique experience by offering French and international clients a constantly renewed selection of the best brands, ranging from the affordable to premium. Presenting in the fashion, accessory, beauty, interior decoration, fine foods and catering sectors, the brand is celebrated for its 57-store network in France - including 19 of its own and 38 subsidiarised ones, 10 current and upcoming international stores.
With its *** mainland store centered in the bustling capital of Beijing in 2013, Galeries Lafayette broadened its Chinese footprint with the flagship store in Shanghai in 2019, and the two brand new concept stores in Shenzhen and Chongqing during 2022 and 2023. More Chinese store openings are also in the making.
Galeries Lafayette is a leader of fashion in China, delivering unique experiences alongside the
chicest and most sought-after looks from iconic fashion labels and niche local designers, with products for every price point.
Committ01ed to its role as a fashion curator, Galeries Lafayette is astutely in touch with the evolving tastes of the Chinese market and remains poised at the cu01tting-edge of design to offer local customers the most exciting new brands and experiences, both on and offline.
POSITION SUMMARY
The role is based in Galeries Lafayette headquarter, assist line manager to overview the overall communication strategy for the region through the following spectrum
KEY RESPONSIBILITIES
87 GL official owned and earned social media accounts (Red, Tiktok, DIANPING, etc.) management, including monthly content planning and daily platform maintenance. Independently develop and adapt the messages and materials among different platforms based on each platform TA and function on a regular basis.
87 Communicating with digital, retail & CRM teams on Weibo, Wechat, Mini program, and website content planning, be responsible for omnichannel messages consistency.
87 Optimizing communication matrix for different goals of marketing campaigns (brand-driven or sales-driven): paid media/AD buying, live-streaming, KOL/KOC amplification, media/celebrity collaboration, etc.
87 Working closely with agency, controlling the quality of media & KOLs' content outputs, tracking each action’s status and respond to emergencies, monitoring and measuring the communication/exposure result, conversion rate and take full charge of debriefing reports.
87 Establishing and maintaining a good relationship with media, stylists, and celebrity agents for product loan/seeding, and taking initiative in building on the existing relationships to create new PR opportunities to maximize the brand exposure and awareness.
87 Offline PR event planning and support: media day, forum, Christmas lighting ceremony, etc.
87 Support manager on the campaign 360-degree communication plan build-up to fulfill the business goals: brand awareness, traffic, sales, AD value, consumer engagement rate, etc.
87 Preparing and updating marketing PAC for weekly meetings and marketing comments deck for monthly financial review.
SKILLS AND QUALIFICATIONS REQUIRED
87 Be a university bachelor degree holder or above, preferable with marketing or fashion management related major.
87 Fluent in Mandarin and English in both written and oral communication.
87 Good command of copywriting skills, both social and press oriented.
87 Minimum 1-3 years of relevant work experience within luxury, fashion or agency.
87 Knowledge and passionate of niche designer/fashion brands.
87 Hardworking, committed, reliable, independent and yet a good team-player.