公关专员/助理
8千-1.2万
 北京-西城区
 1年及以上
 本科
 全职
 更新于03-17
五险一金
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职位信息

COMPANY PROFILE
TO MAKE EACH VISIT A UNIQUE EXPERIENCE.
Galeries Lafayette has 130 years of history built in retail and distribution, in France and beyond
It strives to make each visit a unique experience by offering French and international clients a constantly renewed selection of the best brands, ranging from the affordable to premium. Presenting in the fashion, accessory, beauty, interior decoration, fine foods and catering sectors, the brand is celebrated for its 57-store network in France - including 19 of its own and 38 subsidiarised ones, 10 current and upcoming international stores.
With its *** mainland store centered in the bustling capital of Beijing in 2013, Galeries Lafayette broadened its Chinese footprint with the flagship store in Shanghai in 2019, and the two brand new concept stores in Shenzhen and Chongqing during 2022 and 2023. More Chinese store openings are also in the making.
Galeries Lafayette is a leader of fashion in China, delivering unique experiences alongside the
chicest and most sought-after looks from iconic fashion labels and niche local designers, with products for every price point.
Committ01ed to its role as a fashion curator, Galeries Lafayette is astutely in touch with the evolving tastes of the Chinese market and remains poised at the cu01tting-edge of design to offer local customers the most exciting new brands and experiences, both on and offline.
POSITION SUMMARY
The role is based in Galeries Lafayette headquarter, assist line manager to overview the overall communication strategy for the region through the following spectrum
KEY RESPONSIBILITIES
87 GL official owned and earned social media accounts (Red, Tiktok, DIANPING, etc.) management, including monthly content planning and daily platform maintenance. Independently develop and adapt the messages and materials among different platforms based on each platform TA and function on a regular basis.
87 Communicating with digital, retail & CRM teams on Weibo, Wechat, Mini program, and website content planning, be responsible for omnichannel messages consistency.
87 Optimizing communication matrix for different goals of marketing campaigns (brand-driven or sales-driven): paid media/AD buying, live-streaming, KOL/KOC amplification, media/celebrity collaboration, etc.
87 Working closely with agency, controlling the quality of media & KOLs' content outputs, tracking each action’s status and respond to emergencies, monitoring and measuring the communication/exposure result, conversion rate and take full charge of debriefing reports.
87 Establishing and maintaining a good relationship with media, stylists, and celebrity agents for product loan/seeding, and taking initiative in building on the existing relationships to create new PR opportunities to maximize the brand exposure and awareness.
87 Offline PR event planning and support: media day, forum, Christmas lighting ceremony, etc.
87 Support manager on the campaign 360-degree communication plan build-up to fulfill the business goals: brand awareness, traffic, sales, AD value, consumer engagement rate, etc.
87 Preparing and updating marketing PAC for weekly meetings and marketing comments deck for monthly financial review.
SKILLS AND QUALIFICATIONS REQUIRED
87 Be a university bachelor degree holder or above, preferable with marketing or fashion management related major.
87 Fluent in Mandarin and English in both written and oral communication.
87 Good command of copywriting skills, both social and press oriented.
87 Minimum 1-3 years of relevant work experience within luxury, fashion or agency.
87 Knowledge and passionate of niche designer/fashion brands.
87 Hardworking, committed, reliable, independent and yet a good team-player.
工作地址
 老佛爷百货
应届生安全提醒
求职过程中如果遇到违规收费、信息不实、以招聘名义的培训收费或者微信营销等虚假招聘行为,请保留证据,维护自己的合法权益。谨防上当受骗!
公司信息
老佛爷百货
作为法国领先、全球知名的百货品牌,老佛爷百货自创办以来已有130年历史。作为不容置疑的时尚和商场活动的专家,老佛爷百货致力于为消费者打造***的体验,为法国和国际消费者提供精挑细选和不断更新的从豪华到大众品牌的时尚品牌。老佛爷百货提供时尚服饰、美容产品、珠宝配饰、家居以及美食等广泛品类,目前已在法国拥有57家门店,包括19家自有门店与38家子公司门店;此外拥有10家已开业与待开业的国际门店。为缔造更便捷全面的多渠道时尚购物体验,老佛爷百货精品商城微信小程序现已摩登上线,足不出户即能选购享誉全球的近千款潮牌奢品和生活方式类单品。正值在中国成立10周年之际,老佛爷百货加快前进的步伐,寻找具有企业家精神和勇于创新的优秀人才,进而长期保持在中国市场上的影响力
About Galeries Lafayette
A world-famous, leading French department store, Galeries Lafayette has been the undisputed expert in fashion and events for the past 130 years. It strives to make each visit a unique experience by offering French and international clients a constantly renewed selection of the best brands, ranging from the affordable to premium. Present in the fashion, accessory, beauty, interior decoration, fine foods and catering sectors, the brand is celebrated for its 57-store network in France - including 19 of its own and 38 subsidiarised ones - and ten current and upcoming international stores. Celebrating its 10th anniversary in China, GL is ramping up its acceleration and is looking for daring, entrepreneurial, and innovative talents to make a long-lasting impact on the China market.
加入老佛爷百货您可以拥有优质的工作环境,清晰的职业发展机遇,富有竞争力的薪资及福利。我们热衷于发掘、培养人才,并为其提供良好的职业发展路径。我们诚邀热爱时尚、敢于挑战、追求进步的人才加入,并和老佛爷百货一起打造十足的时尚都市生活方式。
我们将为您提供更优秀的管理理念、更有助于您职业发展的培训课程、更加广阔的晋升空间、更具有诱惑力的薪水、更贴心的福利政策。让您在轻松、快乐、充实的环境中工作。让我们共同努力打造这个百货行业的新生命吧,期待您的加入!
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身份验证怎么过呀 你们谁能试过了
大学生身份认证嘛?我是根据上面的提示步骤操作的
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