Job Description:
70 Position Purpose:
Reporting directly to the China Marketing Manager with a dotted line to the Poltrona Frau Greater China General Manager for national coordination, the Marketing Executive plays a pivotal role in managing advertising, communication, and marketing activities. The primary focus is on supporting dealers to achieve sales targets and enhance the company's market share in the luxury furniture business in alignment with the Company Brand standards. This role involves implementing integrated marketing strategies, conducting market analysis, evaluating new opportunities, and anticipating customer needs.
70 Responsibilities:
1. Develop and execute trade marketing strategies in collaboration with the China Marketing Manager to achieve defined business objectives for Poltrona Frau and Ceccotti.
2. Daily coordination with the Head Office marketing team in Italy.
3. Collaborate closely with the sales team to identify business opportunities and provide insights on achieving annual sales targets.
4. Collect feedback, information, and sales data from dealers and the market for regular reporting activities.
5. Assist the sales team in implementing customized promotion plans.
6. Coordinate with vendors to provide necessary support to dealers.
7. Track and review the results of promotion/activities, ensuring alignment with business objectives.
8. Support the design and production of sales tools and materials.
9. Arrange the shipment of sales tools and materials to the sales team.
10. Coordinate and implement marketing programs to increase brand awareness, market share, and enhance dealer satisfaction.
11. Integrate online and offline resources, develop customized marketing activities based on customer needs and characteristics.
12. Translate marketing materials and manage sales tools effectively.
13. Plan and support marketing activities for Shanghai Direct-Owned Stores (DOS).
14. Support initiatives to improve the performance of social media platforms such as WeChat and RED.
15. Assist the China Marketing Manager in managing the marketing budget and ensure regular alignment with the headquarters.
16. Undertake additional tasks as assigned by the direct manager.
This role requires a proactive and results-driven individual with strong coordination, communication, and analytical skills to contribute effectively to the success of Poltrona Frau's marketing efforts.
市场部专员
职位描述：
70 职位目的：
该职位直接向中国市场经理汇报，并与Poltrona Frau大中华区总经理保持间接汇报关系，负责全国范围内的协调工作。营销执行专员在管理广告、沟通及营销活动方面起着至关重要的作用，主要目标是支持经销商完成销售目标，并提升公司在豪华家具行业中的市场份额，同时确保符合公司品牌标准。该职位涉及实施综合营销策略、进行市场分析、评估新机会并预见客户需求。
70 职责：
1. 与中国市场经理合作，制定并执行贸易营销策略，确保完成Poltrona Frau和Ceccotti的业务目标。
2. 每日与总部意大利市场团队进行协调。
3. 与销售团队紧密合作，识别商业机会并为达成年度销售目标提供洞察。
4. 收集来自经销商和市场的反馈、信息及销售数据，以便定期报告。
5. 协助销售团队实施定制化的促销计划。
6. 与供应商协调，提供必要的支持给经销商。
7. 跟踪并审核促销活动的效果，确保与业务目标的一致性。
8. 支持销售工具和材料的设计及制作。
9. 安排销售工具和材料的运输至销售团队。
10. 协调并实施营销项目，以增加品牌知名度、市场份额及提升经销商满意度。
11. 整合线上线下资源，根据客户需求和特点开发定制化营销活动。
12. 翻译营销材料并有效管理销售工具。
13. 规划并支持上海直营店（DOS）的营销活动。
14. 支持提升社交媒体平台（如微信和小红书）的运营效果。
15. 协助中国市场经理管理营销预算，并确保与总部的定期对接。
16. 完成直属经理指派的其他任务。
此岗位需要具备主动性和结果导向的个人，拥有强大的协调、沟通和分析能力，以有效推动Poltrona Frau营销工作的成功。