艾基诺（上海）商贸有限公司，公司规模为少于50人，公司类型为外资（欧美），所属行业为批发/零售。
ABOUT SUBDUED
Subdued is an Italian fashion brand which has become the main global destination for trendy and fashionable teenage girls, between the ages of 12-19.
WE ARE ON THE EDGE
Subdued outfits are designed to fit teens daily life, but are never boring or conventional. We keep up with international trends, and we closely follow teenagers day to day lifestyle. Our outfits suit every part of a day; school, daytime and nightlife. We have a wide range of clothes and accessories to mix and match. Therefore, we’re the perfect store for a great shopping experience, as well as finding that special small gift.
WE ARE SOCIAL
We are teens at heart, we work with and for them. We like to keep up to date with every new trend that they may invent. We are on all social media. That’s where we find inspirational girls to collaborate with.
A CLEAR TARGET GROUP
Subdued stores are designed to be the perfect hub for teens. We have established a close relationship with our main target, thanks to our marketing team and our cool hunters.
OTHER INFO
In March 2024 NUO CAPITAL invested in Subdued.
NUO is an investment firm owned by Exor N.V., one of Europe’s leading family-controlled holding companies, and The World-Wide Investment Company Limited, Hong Kong’s oldest family office with 60 years of experience in Asia.
NUO invests to support the global development of medium-sized Italian companies especially in fast-growing Asian markets.
NUO Asia team based in Shanghai will lead the startup and expansion of Subdued in Asia.