Global Brand Manager - Clear Men Innovation
2.5-3.5万
 上海-长宁区
 无需经验
 中文、产品设计(设计学类)
 全职
 更新于05-14
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职位信息

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
This role is a big opportunity for those seeking independent brand and team stewardship, strategic leadership and portfolio & mix crafmanship. We want a passionate brand developer who can undertake the challenge of taking a truly global brand such as Clear, and landing it in a way that is both compelling and engaging with Chinese *** while remaining true to the brand’s heritage. Portfolio, Inno Mix & Equity content development skills, in particular with consumer love, will be a key success factor for the person in this role.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. CLEAR MEN Innovation Strategy & Landing
· Define and develop Clear Men Portfolio Strategy for the China market, anchored in deep consumer insights, competitive landscape analysis, and technical readiness alignment.
· Lead Inno 12QP development with strong funnel ideation, ensuring high-potential concepts in pre-testing phases and guiding R&D for mid-to-long-term technical prototypes.
· Drive end-to-end innovation launch excellence, overseeing proposition validation, product/pack development, and OTIF (On-Time-In-Full) execution to deliver consumer-loved innovations.
· Manage INNOFLEX gatekeeping processes within the Global IB.
· Lead D4C portfolio dev with launch excellence
2. Men Market Development & Equity Building (Men MDM)
· Lead men MDM initiatives, designing localized deployment plans to strengthen Clear Men’s leadership.
· Develop social-*** communication strategies and build brand equity assets to drive men engagement.
职位要求:
Experiences & Qualifications
· 5+ years in marketing experience, with substantial experience in Innovation & brand crafting
· China market deep understanding, especially in the Beauty & Personal Care category.
· Strong consumer love, and strong capability to generate insights and translate those into breakthrough innovation ideas
· Strong strategic and framework thinking, to ensure global brand & portfolio strategy is implemented in the right & relevant local context
· Passionate for mix craftmanship and pay attention to details with high standard and continuous improvement mindset
· Positive, open, assertive yet empathetic leadership, with good ‘soft skills’ to enable delivery through high degrees of collaboration and partnership
· Proficient in both Mandarin & English
Skills
· Good consumer & people insight
· Category & Brand visioning
· Superior & sustainable product design
· Innovation project management
· Good collaboration with cross functional teams
· Commercial acumen
· Team leadership
工作地址
 福泉北路33号
应届生安全提醒
求职过程中如果遇到违规收费、信息不实、以招聘名义的培训收费或者微信营销等虚假招聘行为,请保留证据,维护自己的合法权益。谨防上当受骗!
公司信息
1929年,英国Lever公司与荷兰Margarine Unie公司签订协议,组建Unilever (联合利华) 公司。经过80年的发展,联合利华公司已经成为了世界上***的日用消费品公司之一,在全球拥有超过171,000名雇员。2011财政年度,公司全年销售额约465亿欧元。
联合利华的400多个品牌的产品畅销全球190多个国家和地区,我们是全球***的冰淇淋、茶饮料、人造奶油和调味品生产商之一,也是全球***的除味剂和大众护肤产品生产商之一。
每天有20亿消费者在世界各地使用联合利华的产品,每年全球的消费者共购买1700亿件联合利华的产品。我们的品牌受到各地消费者的信赖,家乐、立顿,、奥妙、力士、多芬、舒耐、凌仕、和路雪冰激凌等都已经成长为销售额超过10亿欧元品牌。
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