GENZERO创立于2021年，是主张青年原创与个性的中国帽饰品牌。从上海出发，开设全国线下的帽饰体验店。我们从Z世代文化中提炼出随性的表达方式，将解构、拼接、破坏、涂鸦等元素作为品牌的设计重心。用社会、自然问题作媒介，持续影响青年群体，从「头」开始 赋予帽饰新的生命力。
GEN,即GENERATION; ZERO,即新生。GENZERO便代表了新锐时代。
logo图形由三个相叠的0变形而来。 扭曲、带刺、不规则、不和谐。没有坐标制图，没有黄金比例，不符合美学标准。1ogo里的品牌黄绿色，pantone名字叫lime punch。lime是青柠，punch是拳打。来自青柠的酸味暴击”便是这个品牌想要带给你的感觉。
GENZERO is a headwear label founded in 2021. Based inShanghai, they opened the largest offline hat store inChina. Throughout their collections, GENZERO exploresand communicate the GEN-Z culture through arebellious design languagebycharacterizeddeconstructive structures and graphic elements. Thecreative collective brings a new perspective of youthculture, which can be observed at the crossroadsbetween fashion and lifestyle.