ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
B&W LUX HAIR
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about marketing, willing to make a change to the market, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. In charge of LUX HAIR Engagement Projects Content Creation and amplification
- Lead LUX HAIR passion points e.g beauty lover, fragrance lover & social campaign & Content creation
- Design and drive omni channel landing for consumer engagement
- Drive social transformation with TA / insight / culture / passion points study, and content excellence
- Support on potential celebrity/IP / cross-over plan
- Support on LUX hair MKT production/media budget planning & tracking
2. Drive LUX traffic to sales conversion
- Lead LUX esp premium line content assets generation, development and deployment out-site to insite/instore
- Cowork with cross function team, support to drive conversion in different channels / platforms to drive business growth
职位要求：
Experiences & Qualifications
· Related marketing experience on brand building / brand development ~3-4 yrs
· Working English
Skills
· Consumer oriented with good consumer insight
· Drive for results, bias for action
· Strong accountability and leadership, resilient
· Good team player with influencing skills