Major Responsibilities and Objectives:
Assist in monitoring, interacting and managing relationships with related stakeholders (especially media and the general public), strive for high-quality media exposure
Support in developping, implementing, and continuously improving Swire Properties’ media and social media strategies in the Chinese Mainland
Play a role in protecting the Company’s reputation by managing senstitive topics
Major Tasks & Activities:
Work with the Assistant Director (PR) - Public Affairs, assist in developing integrated PR and social media strategies for effective communications and engagement to raise positive awareness of the corporate brand and strengthen reputation in the Chinese Mainland.
Work with the Assistant Director (PR) - Public Affairs to identify and pitch high-impact media exposure opportunities and draft tailored responses to media enquiries.
Assist in preparing high-quality bilingual publicity materials (e.g. press releases, keynote speeches, presentations, Line-to-Take).
Assist in organising PR events (e.g. press conferences, media tours, media visits) and follow up on high-quality exposures.
Lead social media campaigns independently by leveraging across established and emerging digital platforms to maintain regular online exposure with consistent tone.
Coordinate with the PR teams across all mainland centres for making effective synergies of communications efforts of media and social media initiatives.
Lead the daily media/social media monitoring to ensure tracking up-to-date media coverage of the company, relevant policies and industry news, and provide daily news monitoring service.
Source, evaluate and manage third-party vendors for effective and optimised campaign execution, cost efficiency and compliance with corporate policies.
Support in timely and effective monitoring and handling of PR issues and to properly predict, feedback and direct media/public concerns.
Carry out any other duties and projects appropriate to the post as required.
Skills, Qualifications and Experience Requirements
Degree in Language Studies, Communications or related disciplines.
Minimum eight years relevant working experience in a large organisation, media relations and issues management expereinces required.
Insightful understanding on social media, digital platforms and media relations.
Excellent command of spoken and written English and Chinese.
Good team player with excellent organisational and communications skills.
Organised and independent, with ability to work under pressure and meet deadlines.
Proficiency in PC skills including MS Word, Excel, PowerPoint, PhotoShop; Graphic layout tools (such as Xiumi, Canva) and video editing skills would be an added advantage.
Competencies Requirements (Individual Contributor)
Decisive leader who can make firm and timely decisions
Changemaker who loves to innovate and think up new and better ideas for the Company’s success
Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals
Self-driven go-getter who is result-oriented and powers through tough situations
Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results
Optimiser who can set up efficient and sustainable processes to carry out departmental projects
Strong partnership-building and collaboration skills; able to work with others to meet shared objectives
Excellent communicator who can clearly and effectively communicate with diverse groups of audiences
Quick and proactive in adapting to changes in work demands and situations
We are:
· HRoot Best Employers in Greater China 2021, 2023 & 2024
· HRoot Best Social Enterprises in Greater China 2024
Don’t Miss This Opportunity!
As an equal opportunity employer, Swire Properties (China) Investment Company Ltd strives to foster a diverse workforce and inclusive workplace, where People can thrive.
If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.
All personal data collected during the application process will be kept for 24 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. Swire Properties (China) Investment Company Ltd will handle all personal data confidentially in accordance with the local law.
Swire Properties (China) Investment Company Ltd does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. Such resumes will be deemed the sole property of Swire Properties (China) Investment Company Ltd.
13隐私声明：您向XX公司（以下简称“我们”）投递简历信息即代表您授权我们根据《太古地产（中国）招聘隐私政策》（“隐私政策”）处理您提交的个人信息。我们承诺对您所提供个人信息的处理将严格限定在您的授权范围内，并根据适用的法律的规定采取合理措施保障信息安全。在此次招聘活动结束后，我们将按照该隐私政策及中国内地相关法律法规要求对上述信息予以处理。若欲完整了解我们的个人隐私保护政策，请登录招聘官网，查看《太古地产（中国）招聘隐私政策》。（以上粗体字与该隐私政策下的定义具有相同含义。）