JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are interested of bringing innovative products to the consumers and drive brand love with creative brand assets, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
61 Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF)
61 Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and channels.
61 Builds a holistic understanding of consumers and shoppers to find innovation opportunities for brand.
WHAT YOU NEED TO SUCCEED
61 Responsible for driving topline growth, medium term category and brand share targets as well as specific marketing objectives relating to brand health and equity;
61 Delivery of specific elements of the category 8 Quarter (8Q) rolling plan.
Experiences & Qualifications
Manages small innovation projects or clearly defined sections of bigger project coached/supervised by brand development manager.
Assists in the development of consumer insights and the development of global innovation (including packaging) and communication program working closely with the CMI team, agencies and other functional teams ie. Supply chain, finance to ensure excellent delivery and implementation.
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.
职位要求：
Understanding Consumers and Shoppers
Develops and launches relevant innovation and relaunches
Creates integrated communication
Monitors progress and takes action
Core aspects underpinning all skills: Creativity, Empathy,
Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
Good at English and Mandarin
Familiar with China market