Key Responsibilities:
CRM Activation
Liaise with HQ team for the seasonal in-store activation for main occasions: 520/CVD/Holiday season/CNY/New product launch, and take the lead for execution and implementation
Identify precise targets and monitor the efficiency and ROI of each campaign
Proactive initiate clienteling template on a campaign basis with result tracking
Animate with HJ team to engage with more high-end clients in distinct activities, gifts and create unique and personalized touch
Manage agencies to ensure quality and service delivery
CRM Actions
Support on strategic CRM projects implementation: Ateliers workshop, repeat program, ACE clienteling etc.
Define client communication plan for each segment and make sure fully implement in boutique level
Further build up clienteling as one of the business mindset and tool to support retail team well leverage and deploy for better business outcome, this will also cover training, coaching and observation
Yearly gift strategy by segmentation and in boutique level to accelerate the sales and create meaningful experience, and closely monitor the results with BM
Foster open communication with local retail team and global team
Database Management
Monitor data quality of client/prospects knowledge with clear KPI targets, and ensure targets are met.
Prepare and present monthly KPIs and campaign tracking commercial team.
Co-work with Group to develop/support digital Clienteling tools
Perform and coordinate CRM tool training and provide regular updates in boutique
Requirements:
4-5 years working experience on CRM related
Experience in retail -Luxury industry or semi-luxury industry
Good organizational and communication skills
Team player and ability to work well under pressure.
Open minded and strategic thinking .
Fluent in written and spoken English.