ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
This role is a big opportunity for those seeking independent brand and team stewardship, strategic leadership and content/campaign development. We want a passionate brand developer who can undertake the challenge of taking a truly global brand such as Clear, and landing it in a way that is both compelling and engaging with Chinese *** while remaining true to the brand’s heritage.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. CLEAR masstige line content marketing plan development and deployment,
-- Independently lead masstige line content/engagement plan and activation execution and coordinate customer request and resource of both online & offline channel to delivery brand performance with key attributes growth
- Assisting in the execution of the integrated activity schedule ensuring consistency with
2. Brand DBA and strategy BUSINESS MANAGEMENT
- Support to manage brand omni channel business as key contact window in reviews, identifying solutions and make recommendations to improve effectiveness based on performance monitoring; coordinating resource and drive cross-function to reach whole brand business target.
职位要求：
Experiences & Qualifications
1. 5+ years in marketing experience, with substantial experience in content development and engagement/campaign management
2. China market deep understanding, especially in the Beauty & Personal Care category.
3. Strong consumer love and strong strategic and framework thinking, to ensure global brand & portfolio strategy is implemented in the right & relevant local context
4. Proficient in both Mandarin & English
Skills
1. Good consumer & people insight
2. Category & Brand visioning
3. Good collaboration with cross functional teams
4. Commercial acumen Team leadership