Description:
-Execute content strategy cross targeted platform of social media.
-Develop editorial content marketing calendar and deliver engaging content.
-Undertake content marketing initiatives to achieve content marketing objective.
-Write, edit and proofread content.
-Conduct physician interviews and live talks.
-Work with graphic designers, videographers,etc. to produce high quality content.
-Support content manager to manage and develop media partnerships.
-Support both print and digital campaigns to generate interaction, brand exposure for local market.
-Share content through various channels, ensuring strong web presence.
-Optimize content considering SEO Analytics.
-Share content through various channels, ensuring strong web presence.
-Track web analytics to ascertain content engagement and retention levels.
-Receive customer feedback and generate ideas to increase customer engagement.
-Any other special program/project assigned by direct line manager.
Requirements:
-Bachelor’s degree or above in marketing, communication, PR, literature, or journalism.
-Writing, copy editing, and proofreading experience.
-Creative and able to develop original content that provokesengagement.
-Excellent written and verbal communication in Chinese.
-Good command of written and spoken English.
-Proficient in Microsoft Office and Social Media editing platforms, i.e. Wechat, Weibo, Zhihu, Dianping, Linked-In, Douyin, Redbook etc.
-Basic knowledge of medical area is a plus.
Photo editing & Video clip skill is a plus.